desiGn a sophisticated front and bacK proMotional card for
last bUbbles, a sister brand to last bottle wines, specialiZinG in
preMiUM chaMpaGne and sparKlinG wines. adhere to the brand’s
GUidelines while inclUdinG a fUnctioninG and tracKable Qr
code directed to the website, details aboUt the cUrrent offer,
inforMation aboUt the other sister brands to bUild crossbrand
awareness, and soMe eye-catchinG Graphics.
To ensure concise communication while maintaining the brand’s charming aesthetics, my design began with a typographic approach, establishing a consistent brand voice in the copy and building hierarchy. Working within
the constraints of limited and unique typefaces, I built the coupon offer as
the eye catching element to encourage member excitement. In support of the typographic layout and to balance out negative space, I illustrated a bubbly, cheers graphic, fitting within the brand’s cohesive hand-sketched style.
