mood board + process, (images from pinterest)

Through targeted research, I identified a market gap for a wine brand dedicated to one-off releases by established winemakers. The brand positions these experimental wines as collectible objects balancing artistic freedom with the level of refinement expected by collectors. The identity system takes a hands-on, artisanal approach. This hand-printed, type-driven word-mark is paired with a spiraling thumbprint icon to represent the individuality of each bottle and the personal imprint of its maker. Typewriter-inspired typefaces reinforce a crafted aesthetic, while a jewel-toned color palette elevates the brand and distinguishes it from conventional wines. Two label designs were developed within industry print standards and legal constraints. A collage style label allows color and composition to vary across releases, creating a flexible framework for future artist collaborations and reinforcing the brand’s experimental, collectible nature.

Use a coMprehensiVe desiGn process inclUdinG MarKet research, bUsiness strateGy, and orGaniZation to create a brand identity for a new wine brand intended to retail one-off bottles created by well-Known wineMaKers that don’t fit into their portfolios. the brand MUst captUre the innoVatiVe spirit of these wines while still eleVatinG the prodUct to a leVel of prestiGe respected by collectors.